Welcome to the Kindling

What is it that you do?

Short intro paragraph quickly explaining exactly what you do and who you do it for. The goal here is to ensure your potential customers can quickly determine that you are actually what they are looking for so they can relax and settle in to learn more about you.

The stakes section

This is the stakes section, it outlines what is at stake for the user if they don’t use your service. Something like: If you don’t use our service, you’ll keep wasting money.

Value Proposition

What benefits will your customer experience when they buy your product or service?

Great price

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Dedicated employees

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Quick turnaround time

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The Hero's Guide

Your customer is the hero and you are their guide – helping them attain a better life. Help them understand that you know what they are up against and that you can provide what they need to overcome and succeed.

Services

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Service one

Service two

Service three

Service four

Service five

Service six

How it works

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Step one

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Step two

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Step three

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Explanatory

This section should offer customers a more in-depth explanation of what you offer, how you overcome their problems, and what success looks like once they use your product or service. One way to write your explanatory paragraph is to empathize with your customers’ problems then illustrate what success looks like on the other side. Another way is to overcome objections your customer might have around doing business with you. Think about the top 5 reasons why people would not do business with you. Then think about a statement that overcomes those objections.